The network’s total day numbers also reached their zenith in the third quarter, with the channel drawing 169,000 viewers overall and 16,000 in the key demo, experiencing solid year-over-year growth and a double-digit increase from the prior quarter.Īt the same time, while Newsmax saw big jumps compared to 2022, the Trumpy channel’s viewership was still ultimately on par with other second-tier channels like the Fox Business Network or NewsNation, and far behind stalwarts like Fox News and MSNBC. (While its cable news competitors also largely rely on senior citizens to tune in, Newsmax’s viewership skews very old.) Additionally, the channel drew 27,000 in the key advertising demographic of adults aged 25-54, a 35-percent year-over-year growth in primetime and a slight four percent jump from the second quarter. Newsmax hit its highwater mark in the third quarter of this year, drawing 276,000 primetime viewers-a 54-percent bump from the previous year and a 12-percent increase over the prior quarter, which is when the post-Tucker bounce first began. Especially since Carlson has essentially decided to become a Twitter podcaster and turn his back on cable altogether. ![]() Much like the sugar high Newsmax experienced following the 2020 election, a product of the channel’s headlong dive into Trump-endorsed conspiracies about “rigged” voting machines (eventually opening itself up to defamation lawsuits), the post-Tucker surge could only last so long. Elsewhere, the network gave sitting Republican congressmen opportunities to host hour-long blocks of primetime TV, going further than even the Murdochs would ever dare in acting as the GOP’s de facto propaganda arm.Įventually, though, those hot ratings plateaued. ![]() To appeal further to conservative cable bingers weaning off Fox, Newsmax decided to copy their rival’s most popular show, debuting a blatant knockoff of The Five in May.
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